Erica Osher

Erica Osher is NPR's Vice President of AI Labs. In this role, she oversees NPR's AI strategy as a business leader driving NPR's exploration of opportunities related to artificial intelligence. Osher is focused on developing and leading programs that build trust, augment NPR team capacities and innovate with emerging AI tools in support of NPR's public service mission.

Osher is an experienced business leader and media professional. Prior to joining NPR, she was Vice President of Sponsorship Products and NPM Creative at National Public Media LLC (NPM). While at NPM, Osher was a business lead in a cross-functional team that founded and developed NPR's AI Labs initiative, co-writing NPR's AI guidelines and developing pilot programs. She also served in a transitional role, supporting NPR as its General Manager of AI Labs since December 2024.

During her 14 years with NPM, Osher founded and led the NPM Creative team, an in-house creative agency and sponsorship product development team for NPR digital platforms. She was a key member of the NPM Management team and helped lead sponsorship strategy for NPR.org and NPR apps, as well as voice platforms, newsletters and third-party platform channels like YouTube. Osher was an executive producer for the Tech Unheard podcast from Arm, as well as the YouTube podcast The Upload, which won a PR Daily award for best branded podcast. She also previously managed user experience at Insider Pages and was an associate producer at CBS Radio.

Osher holds an MIT Certificate in Applied Business Analytics, Scrum Certification, and is an IAAP Certified Professional in Accessibility Core Competencies. She is a lifelong NPR fan and is proud to contribute to NPR's public service mission.