Membership & Outreach committee

Committee Charge:

• Articulates the various ways in which members can benefit from and participate in the work of PMJA

• Assists staff in membership renewal and retention efforts

• Assists staff in identifying potential members

• Identifies opportunities to engage members in the organization and bring their perspectives, expectations and needs to the table

• Develops and implements engagement activities that connect members to PMJA and to one another, both informally and through PMJA events and programs

• Reviews ratio of resource input to impact to ensure PMJA time and resources are providing the greatest value for members

• Makes recommendations to the Bylaws and Governance committees regarding membership structure as necessary

• Works with other committees on issues that relate or intersect with member engagement and outreach activities

Current Goals:

• Member Welcome Program: Create quarterly sessions for new and existing members on maximizing membership benefits and accessing support on professional needs

• Geographic Outreach: Target regional stations near future conference locations (TBD based on conference site selection)

DEI Strategic Priorities:

• Expanded Definition: Explore inclusion of public television, community radio and non-profit digital newsrooms

• Early Career Focus: Target early-career journalists and those transitioning to public media

Growth Opportunity: Expanding beyond traditional public radio membership base

Revenue Driver: Primary source of income through new and renewed membership.