Serving the Broccoli: Engaged Journalism for Health and Economics

Ask people what matters most to their well-being, and health and financial stability almost always rise to the top. But for many audiences, news coverage on these topics can feel like plain, steamed broccoli: important, but not always accessible. By centering listening and engagement, reporters can turn necessary information into coverage that better meets community needs.

In this session, participants will explore core engagement concepts, practical tools, real-world examples, and free online resources.