Idea Lab: Building Newsletters That Drive Engagement

Join us for this member-only roundtable discussion designed for public media professionals who manage newsletters or want to launch effective email campaigns that strengthen audience connection and support station goals.

With you leading the conversation, we'll explore the strategic and tactical aspects of newsletter success, sharing insights on:

• Foundation & Strategy: Examine your approaches to defining newsletter purpose, identifying target audiences, and establishing content pillars that align with both editorial mission and revenue opportunities.

• Content & Curation: Share your methods for selecting compelling stories, balancing original content with curated links, and creating compelling subject lines and calls-to-action that drive clicks, donations, or membership.

• Growth & Sustainability: Discuss real-world tactics for building subscriber lists, managing production workflows with limited staff, measuring engagement metrics that matter, and leveraging newsletters for fundraising and audience development.

This roundtable offers a collaborative environment to exchange proven strategies and troubleshoot common challenges with fellow professionals who understand the unique landscape of public media.

Come prepared to share your newsletter wins and pain points, and leave with actionable ideas to enhance your email strategy and maximize audience impact.