Idea Lab: Promos That Land

Crack the code on promos that make listeners tune in.

You've spent weeks on that feature. Now you've got 30 seconds to make someone care. How do you distill your best work into a promo that actually lands—one that captures the heart of your story without giving everything away?

In this Idea Lab, we'll workshop real promos and learn from each other's wins and near-misses. Bring a promo you're working on or one you wish had performed better. Together we'll break down what makes audiences lean in: the opening that grabs attention, the details that spark curiosity, the ending that makes them tune in or turn up the volume.